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MMSU conducts Training on IEC Materials Preparation


A seminar-workshop on Information, Education and Communication (IEC) Materials Preparation was conducted by MMSU Extension Directorate in collaboration with the Department of Agriculture (DA)—Agricultural Training Institute (ATI) as sponsor and partner-agency in the implementation of the activity. 

 

This three-day activity was conducted on June 13-15, 2017 at the UniversityTraining Center (UTC) with the Information Services Specialists of Farmers Information and  Training Services (FITS) Centers and Report Officers of LGU in Ilocos Norte, researchers, and the extension coordinators and faculty extension workers of the different colleges of the university to capacitate them with the skills and knowledge in news and feature writing for publication, the basics of photography, IEC materials, and the basics of powerpoint presentation.

IEC materials are channels to reach target audiences to create awareness and share information that is culturally sensitive and acceptable to the community to facilitate economic growth and social progress. As such, the activity is an active step towards capacitating extension workers with the basics of crafting information materials.

Highlighting the importance of IEC materials, Dr. Aris Reynold V. Cajigal, Extension Director said that IEC materials are used to disseminate mature technologies. In extension, we have four functions as defined by CHED: technology incubation, validation, diffusion, and utilization. So to disseminate our mature technologies to the target clientele, we need IEC materials in various forms, such as print, broadcast, or audio-visual.  

Dr. Melinda F. Mangabat, the Assistant Director of ATI-RTC 1 said that the activity is a product of partnership and synergy of MMSU, ATI,   and RAFEN-1 in response to the mandate of RA 8435 or the Agriculture and Fisheries Modernization Act of 1997. This specifies the training of agricultural extension workers and their clientele to promote and accelerate rural development and ensure that research results are communicated to the farmers through appropriate training and extension activities including monitoring and evaluation of programs and projects.

On the first day, Professor Luvee Hazel Aquino, CAS College Secretary, served as the resource speaker discussed News and Feature Writing for Publication. On the second day, Prof. Love Grace dC. Campano of ILAARDEC presented the fundamentals of photography and preparation of IEC materials, and on the third day, the essentials of PowerPoint presentations. The speakers included activities where the participants were tasked to apply their learnings.

 “This seminar-workshop will serve as a stepping stone for us to become effective feature writers who will make a difference in the life of community people” said Dr. Roseller Ayson, the Extension Coordinator of MMSU-College of Agriculture Food and Sustainable Development (CAFSD). (Khimbee Miguel) 


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